about me

Working as a designer for global companies has taught me that no matter what you work on, each project is different and unique in its own way. The clients, the audience and the design combine to create a relationship between the user and the brand. As a designer, I enjoy influencing that relationship with my strong design skills, aesthetic clarity and understanding of marketing principles.

I have over 10 years of experience within the Design and Branding area in both medium sized and global multinational companies. I have experience with full end-to-end brand development life cycle from defining strategy and deliverables, to writing usage guidelines and approving applications. This includes writing design briefs and managing agencies, presenting proposals to the director level, and hosting workshops for internal and external stakeholders. It also involved utilising these brands to develop marketing material across a range of media.

This global role required great emphasis on relationship building, project management and influencing stakeholders. This has been useful in developing my skills in communication and brand strategy. Designing for an international company helped me see the impact good design has on global communication. I learned to balance my creative vision with the limitations of designing for multiple languages, for which there is no one size fits all solution. From directing photo shoots to designing adverts, my role within the company encompassed many areas including corporate branding, brochure production, print design and other design projects as required. I have designed for several other companies, including the University of Westminster and the British National Archives, as well as freelanced for smaller companies. Each experience has helped me grow as a designer and as a person.

In addition to design, I’ve always held the unofficial title of “Tech Geek”. I enjoy learning new programs and methods, so when I am not working you will normally find me scouring the Internet for new design tools and tutorials. I enjoy learning from my peers and I keep up to date with the latest methods. Aside from the usual Adobe standards like InDesign, Illustrator and Photoshop, I use QuarkXpress, Corel, and several web tools like Dreamweaver, Flash and more. And if there are programs I don’t know much about, it won’t be for long.


who am i

I am a brand designer and manager living in Hong Kong. Looking for my next big challenge whatever it may be.

get in touch

email filyall@gmail.com
linkedin fiona lyall

curriculum vitae