american ballet theatre

bringing dance to America and American dance to the world

The brief was to create a new brand identity for ABT to better reflect their core values, and the beauty and grace of ballet

This design takes its inspiration from the emotion behind the dance, not only of those dancing but also those watching. Using the ballet dancer's body as expression, I developed a way that the posters would both communicate the production name and the emotion behind the story as well. The imagery is cropped and dynamic and the gives the viewer insight into how ballet dancers communicate with their bodies.

who am i

I am a brand designer and manager living in Hong Kong. Looking for my next big challenge whatever it may be.

get in touch

linkedin fiona lyall

curriculum vitae