the most luxurious department store in the world, since 1707
This design takes its inspiration from the vintage posters of the travelling circuses and sideshows. The type is bold and noticable, embodying the eye-opening and exciting nature of the brand, with a justified layout that is reminiscent of the posters typographic style. The circus tent brand mark helps make a deeper connection to the circus theme and provides a strong focal point to draw in the viewer. The subdued tones in the colour palette reflects the dark and twisted nature of the exhibition without being too over powering.