experience

 

FIFA / Brand and Design Manager

01/13 – 09/16

FIFA is the governing body of association football, futsal and beach football.

  • Strategic creative development and management of a wide range of high-end, event-related brand assets including the brand identity for the 2018 FIFA World Cup Russia
  • Management of FIFA’s brand assets and their application across multiple media, including digital, print material, merchandise, and stadium dressing
  • Development of a social media creative strategy, ensuring the consistent use of FIFA’s brands
  • Driving the correct application of brands through brand workshops for internal/external stakeholders, development of identity guidelines and the creation of an internal brand portal
  • Reviews and approvals of brand applications by internal/external stakeholders
  • Project management and creative consultancy in the development of brands/campaigns, including briefing and management of external agencies
  • On-site marketing implementation at events including the 2014 FIFA World Cup Brazil, FIFA Wormen’s World Cup Canada 2015 and FIFA Ballon d’Or

AGT International / Brand Designer

01/12 – 12/12

AGT International develops and implements intelligent, technology-based products and solutions

  • Brand identity design, implementation and management
  • Design of corporate and marketing materials for print and web
  • Conception and design of internal and external campaigns
  • Brochure design and production in multiple languages
  • Product design including T-shirts, bags and other promotional gadgets

EF Education First / Senior Designer

02/07 – 12/11

EF is the world leader in international language education, dedicated to helping people to explore new cultures

  • Brand identity design, implementation and management
  • Design of corporate materials
  • Photo shoot planning and directing
  • Design of marketing materials for print, web and social media in over 20 languages
  • Management and training of temporary staff

University of Westminster / Graphic Designer

09/06 – 01/07

The University of Westminster is a diverse centre for study located in central London.

  • Brand identity design, implementation and management
  • Design of corporate materials
  • Assisted with photo shoot planning and direction
  • Design of marketing materials for print and web
  • Prospectus design and production

Society of Genealogist / Graphic Designer

06/05 – 07/06

The Society of Genealogists is a nonprofit library and education centre for family history in the UK

  • Brand identity redesign, implementation and management
  • Design of corporate materials
  • Design of marketing materials for print
  • Magazine and book design and production
  • Event material design including bags and other promotional gadgets

The National Archives / DTP Operator

02/04 – 05/05

The National Archives is the UK government’s official archive, containing over 1,000 years of history.

  • Brand implementation and management
  • Design of corporate materials
  • Design of marketing materials for print
  • Management and training of temporary staff

education

 

Interactive Design Institute / BA (Hons) Design

2012 – 2014

Modules include:

  • Visual Skills
  • Visual Communications
  • Critical and Cultural Studies
  • Thinking about Ideas
  • Pitching

University of South Africa / BA Multimedia Studies

2001 – 2002


Steinhobel Institute of Design / Adobe CS certificate

2002

Modules include:

  • InDesign
  • Illustrator
  • Photoshop
  • Bridge

Van Zyl and Pritchard / Java Programming certificate

2001


Glenvista High School / Matric diploma/A levels

1996 – 2000

Subjects include:

  • English
  • Art
  • Maths
  • Science
  • Biology
  • Afrikaans

skills

 

Creative programs include:

  • Adobe Creative Suite: InDesign, Illustrator and Photoshop
  • MS Office: PowerPoint, Word, and Excel
  • MS Project
  • Dreamweaver, Flash and Sketch

  • Working knowledge of HTML, CSS, JS
  • Experience using PC and Mac
  • Experience with press passes and printing approval processes
  • Photo shoot management
  • Project management

who am i

I am a brand designer and manager living in Hong Kong. Looking for my next big challenge whatever it may be.

get in touch

email filyall@gmail.com
linkedin fiona lyall

curriculum vitae

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